Building a piece of paradise

Going around the world to bring the best traditions of wellness back to Canada deserves an ambitious visual identity. Thermëa is Groupe Nordik's haven of wellbeing and relaxation, which opened its doors in Whitby, in the Greater Toronto Area. It's also the new identity that Groupe Nordik's future spa villages will take on. The challenge here was to create a brand image for an offering that exists nowhere else in the world: that of a Canadian spa village.