Building heaven on Earth

Project description

Going around the world to bring the best traditions of relaxation back to Canada deserves an equally ambitious visual identity. 

The Thermëa Spa Village is Groupe Nordik’s haven of relaxation and wellness that will open in Whitby, in the Greater Toronto Area. This is also the new identity for all of Groupe Nordik’s future spa villages. To embody the central aspect of the project, the village, it has been brought to life and integrated into the logo, by the addition of a cabin icon in-between its central letters . After that, we made sure to advertise it everywhere, to ensure that everyone discovered this new serene paradise.