A+ journey

A private institution offering bilingual DEC pre-university, technical and AEC programs in Outaouais and Montreal, Collège Universel was looking to increase its enrolment for 2023-2024.The campaign presents Collège Universel as an airline, offering students a direct connection to the destination of their choice. The visual universe of classic airlines like Panam guided the entire creative team in creating a strong personality for the campaign, while remaining consistent with the college's brand. Focusing on Collège Universel's exceptional success rates, incomparable supervision, hybrid training opportunities and sports-study programs, the campaign was deployed in television, radio, out-of-home, digital advertising and at the Collège Universel open house.