A+ journey

As a private institution offering bilingual DEC (pre-university), technical, and AEC programs in the Outaouais region and Montreal, Collège Universel was looking to increase its enrollment for the 2023–2024 academic year. And when a college lets you go anywhere to continue your studies, we think it’s a great idea to talk about it as if it were an airline. The campaign presents Collège Universel as an airline, offering students a direct connection to the destination of their choice. The visual universe of classic airlines like Panam guided the entire creative team in creating a strong personality for the campaign, while remaining consistent with the college's brand. Focusing on Collège Universel's exceptional success rates, incomparable supervision, hybrid training opportunities and sports-study programs, the campaign was deployed in television, radio, out-of-home, digital advertising and at the Collège Universel open house.