Bobino wins an award in Toronto!

Creating a distinctive, assertive brand doesn’t happen in two weeks. Bobino Bagel represents over a year’s work, hundreds of hours of conception, design and production… and above all, an entire team fully committed to the project.

Which is why we’re proud to announce that our work on Bobino Bagel won a Bronze at the ADCC (The Advertising & Design Club of Canada) awards, in the Brand Identity – New Brand (Small & Medium Enterprise) category.🏆

From the outset, we knew we wanted to get away from the stereotypes of the artisanal sector. No rustic look. No compromise on personality. Just a strong identity, bursting with uniqueness, that makes you want to embark on the Bobino universe from the very first visit.

“As a tribute to Bobino’s mission, we wanted a visual and narrative identity that was light, simple, and naive, reminiscent of moments of pure childhood happiness. The choice of line, colors and a bagel running around with its buttocks in the air, as if running away from the bath, perfectly captures this lightness that we all need.” – Rémi Allen, artistic director.

We’re even happier to see that the brand is so appealing to the public that it has a tangible impact on the company’s success. Because at the end of the day, a good brand identity isn’t just pretty on paper. At its best, it sells.

We don’t often take part in industry competitions, but this time we wanted to highlight our team’s hard work. Thanks to ADCC for the recognition and, above all, thanks to our partners for letting us go over the top.

People seem to like it.

To see the full project, click here.