Sacha Lauzier-Bonnette

A graduate of Laval University, where he now teaches communication and marketing, Sacha has also expanded his expertise with two mini-MBAs in marketing and brand management. He joined Orkestra in 2017 as a copywriter, putting his creative skills and strategic vision to work for the agency until he became creative director and partner in 2021. Now at the helm of the Montreal office alongside Frede, he is involved in one way or another in the majority of projects that come out of the agency.

Sacha is a fan of strategy, psychology, and brand building who spends a little too much time devouring books, articles, and podcasts. His strength? Simplifying complex problems and drawing inspiration from the best to find concrete solutions. He’s always looking for the simple answer and the blind spot that no one else has noticed. On the other hand, he absolutely detests clichéd marketing formulas, overly complicated matters, and unfounded opinions. Basically, he’s there when it counts and brings us back to reality when we start talking nonsense.