- Client :Festival Parasol
- Service :Experience
Who said you have to go far to get a change of scenery? With Festival Parasol, we turned an ordinary parking lot in Gatineau into a tropical resort with a giant inflatable pool. For a few weeks, the festival, with its programming full of musical and culinary discoveries, takes you on a journey through vibrant and playful worlds, each more fun than the last. It’s a laid-back blend of moments where joy leads the way and sand covers the ground instead of pavement, letting festival-goers enjoy a true getaway.
A tropical haven
For Parasol, the team wanted a vibrant visual identity that pays homage to the “Florida” aesthetic of the ’70s and ’80s—just enough to make you smell coconut sunscreen just by looking at the image. Because summer is the perfect time to embrace our guilty pleasures, and that goes for design, too. Polaroid-style photos, sticker and stamp cutouts, VHS-style video clips… in short, the scrapbook from our parents’ trip to Fort Lauderdale in 1984.
A feel-good branding
A fun-packed lineup
