- Client: Festival Parasol
- Year: 2025
- Project type: Alliance
Who said you have to go far to get a change of scenery? With Festival Parasol, we turned an ordinary parking lot in Gatineau into a tropical resort with a giant inflatable pool. For a few weeks, the festival, with its programming full of musical and culinary discoveries, takes you on a journey through vibrant and playful worlds, each more fun than the last. It’s a laid-back blend of moments where joy leads the way and sand covers the ground instead of pavement, letting festival-goers enjoy a true getaway.
- Brand
- Experience
- Go-to-market


A tropical haven



A feel-good branding









A fun-packed lineup









