From Festibière to Parasol

After almost 20 years as Festibière, our first festival is entering a new era. What began as a more traditional brewing event has gradually evolved into a much more festive and immersive experience. Today, the evolution is taking shape with a new identity: Festival Parasol.

While the change of name and identity may seem sudden, it’s actually the result of a transformation that began a few years ago. The constraints imposed by the pandemic had prompted the Gatineau Festibière team to rethink the event and explore new approaches. And what was supposed to be a temporary event finally became a much-appreciated formula. Festival-goers loved the changes, and it was clear that Festibière had to evolve to fully reflect what it was becoming.

And so Festival Parasol was born.

A festive stopover for a few hours

If we had to sum up the spirit of Parasol, we’d say it’s a short express trip, without plane or passport.

Festival-goers come to discover new products, immerse themselves in a festive and colorful universe, and get a change of scenery without leaving the city. Just like when you go south: you want sun, fun, flavors and an atmosphere you can’t find anywhere else.

And for that to work, we needed a name that embodied that spirit.

Why Parasol?

We were looking for a friendly, relaxed and unifying name. Not something too serious or too niche. Parasol ticked all the boxes:

• It immediately evokes a relaxed, festive atmosphere. A terrace in the sun.
• It works like a “hat” under which you find lots of different experiences.
• It connects us to the inspirations of southern cultures, rich in color and flavor.

In short, we think it was the right choice.