Noémie Bourgeois

If you have a stereotype of Gen Z in mind, Noémie will prove it wrong every time (or almost every time). Yes, she’s kind of become our face on social media, perfectly at ease in front of the camera. In fact, she’s the one behind most of the content on our platforms: Parasol, FHG, Igloofest, and Bobino Bagel. But behind every interaction that seems perfectly spontaneous often lies a lot of thought and preparation.

In fact, she’s a bit like our “old soul.” She’s always on the lookout for what’s new—from the latest trends to emerging formats—but with a genuine respect for best practices that never go out of style. This comes as no surprise for someone with a degree in art history. She knows exactly what’s worth studying and what will already be outdated in a month.