- Client: Command Add Girls
- Year: 2020
- Project type: Agency
The stereotype of the tech industry doesn't resonate with young girls from diverse backgrounds. The problem is, we have a vested interest in reaching them. So we tried to break the mould a little, to come up with a name and identity that would enable Command Add Girls to amplify their important recruitment and education work.
Our mission: To abolish race and gender discrimination in the industry.