{"id":5201,"date":"2026-06-25T11:24:40","date_gmt":"2026-06-25T15:24:40","guid":{"rendered":"https:\/\/orkestra.ca\/blogue\/la-marque-employeur-nest-pas-une-autre-marque\/"},"modified":"2026-06-25T11:31:28","modified_gmt":"2026-06-25T15:31:28","slug":"an-employer-brand-is-not-just-another-brand","status":"publish","type":"blogue","link":"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/","title":{"rendered":"An employer brand is not just another brand"},"excerpt":{"rendered":"

If you feel the need to work on your employer brand, it\u2019s a good idea to start by identifying the root of the problem. <\/p>\n","protected":false},"featured_media":4945,"menu_order":2,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categorie-de-blogue":[119],"class_list":["post-5201","blogue","type-blogue","status-publish","has-post-thumbnail","hentry","categorie-de-blogue-ideas"],"acf":[],"yoast_head":"\nAn employer brand is not just another brand - Orkestra<\/title>\n<meta name=\"description\" content=\"If you feel the need to work on your employer brand, it\u2019s a good idea to start by identifying the root of the problem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An employer brand is not just another brand - Orkestra\" \/>\n<meta property=\"og:description\" content=\"If you feel the need to work on your employer brand, it\u2019s a good idea to start by identifying the root of the problem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Orkestra\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T15:31:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orkestra.ca\/wp-content\/uploads\/2026\/01\/ork-camp2023_005-1024x768.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/blog\\\/an-employer-brand-is-not-just-another-brand\\\/\",\"url\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/blog\\\/an-employer-brand-is-not-just-another-brand\\\/\",\"name\":\"An employer brand is not just another brand - Orkestra\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/blog\\\/an-employer-brand-is-not-just-another-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/blog\\\/an-employer-brand-is-not-just-another-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/orkestra.ca\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ork-camp2023_005.jpg\",\"datePublished\":\"2026-06-25T15:24:40+00:00\",\"dateModified\":\"2026-06-25T15:31:28+00:00\",\"description\":\"If you feel the need to work on your employer brand, it\u2019s a good idea to start by identifying the root of the problem.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/blog\\\/an-employer-brand-is-not-just-another-brand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/orkestra.ca\\\/en\\\/blog\\\/an-employer-brand-is-not-just-another-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/blog\\\/an-employer-brand-is-not-just-another-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/orkestra.ca\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ork-camp2023_005.jpg\",\"contentUrl\":\"https:\\\/\\\/orkestra.ca\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ork-camp2023_005.jpg\",\"width\":8256,\"height\":6192},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/blog\\\/an-employer-brand-is-not-just-another-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blogue\",\"item\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"An employer brand is not just another brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/\",\"name\":\"Orkestra\",\"description\":\"Le Fun Commence.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/orkestra.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An employer brand is not just another brand - Orkestra","description":"If you feel the need to work on your employer brand, it\u2019s a good idea to start by identifying the root of the problem.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/","og_locale":"en_US","og_type":"article","og_title":"An employer brand is not just another brand - Orkestra","og_description":"If you feel the need to work on your employer brand, it\u2019s a good idea to start by identifying the root of the problem.","og_url":"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/","og_site_name":"Orkestra","article_modified_time":"2026-06-25T15:31:28+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/orkestra.ca\/wp-content\/uploads\/2026\/01\/ork-camp2023_005-1024x768.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/","url":"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/","name":"An employer brand is not just another brand - Orkestra","isPartOf":{"@id":"https:\/\/orkestra.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/#primaryimage"},"image":{"@id":"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/orkestra.ca\/wp-content\/uploads\/2026\/01\/ork-camp2023_005.jpg","datePublished":"2026-06-25T15:24:40+00:00","dateModified":"2026-06-25T15:31:28+00:00","description":"If you feel the need to work on your employer brand, it\u2019s a good idea to start by identifying the root of the problem.","breadcrumb":{"@id":"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/#primaryimage","url":"https:\/\/orkestra.ca\/wp-content\/uploads\/2026\/01\/ork-camp2023_005.jpg","contentUrl":"https:\/\/orkestra.ca\/wp-content\/uploads\/2026\/01\/ork-camp2023_005.jpg","width":8256,"height":6192},{"@type":"BreadcrumbList","@id":"https:\/\/orkestra.ca\/en\/blog\/an-employer-brand-is-not-just-another-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/orkestra.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Blogue","item":"https:\/\/orkestra.ca\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"An employer brand is not just another brand"}]},{"@type":"WebSite","@id":"https:\/\/orkestra.ca\/en\/#website","url":"https:\/\/orkestra.ca\/en\/","name":"Orkestra","description":"Le Fun Commence.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orkestra.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/orkestra.ca\/en\/wp-json\/wp\/v2\/blogue\/5201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orkestra.ca\/en\/wp-json\/wp\/v2\/blogue"}],"about":[{"href":"https:\/\/orkestra.ca\/en\/wp-json\/wp\/v2\/types\/blogue"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orkestra.ca\/en\/wp-json\/wp\/v2\/media\/4945"}],"wp:attachment":[{"href":"https:\/\/orkestra.ca\/en\/wp-json\/wp\/v2\/media?parent=5201"}],"wp:term":[{"taxonomy":"categorie-de-blogue","embeddable":true,"href":"https:\/\/orkestra.ca\/en\/wp-json\/wp\/v2\/categorie-de-blogue?post=5201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}