A badtrip gone viral

Client

Canadian Museum of Nature

Weapons of choice

Advertising / Experiential

Project type

Agency

A badtrip gone viral

Client

Canadian Museum of Nature

Project type

Agency

Weapons of choice

Advertising / Experiential

“When you think about it, it was basically a pretty stupid idea.”
A temp image for summary

Project description

Running through the streets of Ottawa dressed in inflatable dinosaur suits to promote a museum exhibition—that was our concept. But we weren’t expecting the public reaction it got.

In a single week, the videos starring our giant hyperactive reptiles got more than a million views. Result: people flocked to the museum in record numbers, consistently mentioning, when they got to the ticket counter, the herd of dinosaurs. The increase in museum visits reached 1,600% at times. Media partners invited the dinosaurs to appear on air to promote the exhibition. In short: proof that the simplest ideas can sometimes be the most effective.

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Ultimate Dinosaurs

Ultimate Dinosaurs

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