The party of the century

Client

Ottawa 2017

Weapons of choice

Content / Advertising / Branding / Experiential

Project type

Agency

The party of the century

Client

Ottawa 2017

Project type

Agency

Weapons of choice

Content / Advertising / Branding / Experiential

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A temp image for summary

Project description

Remember that time Ottawa suddenly became the least boring city in Canada? We were on the welcoming committee with all our teams, ready to greet the millions of tourists pouring into town.

2017: the year we went from 10 to 23 employees in the space of a few months to ensure the success of a nationwide awareness project. All of our teams were in the field: video, design, branding, events, logistics, public relations and artistic programming, to name only a few. We were there at Red Bull Crashed Ice, the Red Bull Rallycross, the Junos, La Machine and several other large-scale events, where our colleagues worked side by side with the organizing committee at various stages of production.

01

Redbull Crashed Ice / Ottawa 2017

Redbull Crashed Ice / Ottawa 2017

02

Promo. campaign

Promo. campaign
Promo. campaign

03

Bus stops

Bus stops

04

The Machine

The Machine

05

FREE gas

FREE gas

06

Picnic on the bridge

Picnic on the bridge

07

Fire & Ice

Fire & Ice

08

SugarLumberFest

SugarLumberFest

09

Overall design

Overall design

10

Custom branding

Custom branding
Custom branding
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