The military in spandex

Client

Royal Canadian Navy

Weapons of choice

Advertising / Branding / Experiential

Project type

Agency

The military in spandex

Client

Royal Canadian Navy

Project type

Agency

Weapons of choice

Advertising / Branding / Experiential

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Project description

The meetings are serious, but the event itself is a ton of fun. Every year, the NBR welcomes more than 1,000 participants, both civilian and military, to a family-oriented fundraising bike ride through the streets of Gatineau and Ottawa.

Thoroughness, professionalism and quality of execution are essential requirements when you sit down for a meeting with one of the divisions of National Defence. Closing the streets of the nation’s capital to lay out a race course is a feat in itself, so we’ll spare you the description of the complex logistics involved in the Navy Bike Ride. Suffice it to say that you don’t give this file to the new guy.

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2017 edition

2017 edition

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