Talking about sex but not really

Client

SPVG

Weapons of choice

Advertising

Project type

Agency

Talking about sex but not really

Client

SPVG

Project type

Agency

Weapons of choice

Advertising

“Let’s say it like it is: cock, pussy, penis, balls, cunt, vagina, melons, tits, boobs. Come on, now—no need to be shy with the Director!”

Project description

Sad but true: high-school students as young as 11 are sexting. The group sharing of those messages and images can have serious psychological consequences, not to mention legal ones.

We get all the credit, and yet it was young people themselves who came up with the idea of the century: “If you want young people to understand, you have to use young people’s language in your campaign.” That’s what they told us in brainstorming sessions. And so the #KeepItPrivate campaign was born. A shock campaign that replicated the sexts circulating in schools. The campaign was picked up by other police forces across the province, and has proved to be the most effective tool developed to date to open the dialogue on this subject.

See the complete project

01

Motion design

Motion design

02

Posters

Posters
Posters

03

Mobile format

Mobile format
Mobile format

04

How many of you have already been sexting?

How many of you have already been sexting?