Big Hot Balloons

Client

FMG

Weapons of choice

Branding

Project type

Agency

Big Hot Balloons

Client

FMG

Project type

Agency

Weapons of choice

Branding

"You don't mind if there's 12-13 of us for your presentation, right? We're just really eager to see what you've got."
A temp image for summary

Project description

The goal was to modernize the brand of one of the largest festivals in the Outaouais and showcase the scope of its diverse programmation, while keeping in mind that not all festivals can boast about having "hot air balloon" in their name. 

With headliners such as Les Trois Accords, Loud, Daniel Bélanger and Nickelback, it's understandable that the Gatineau Hot Air Balloon Festival would want to showcase them. There's also dozens of activities for the family, a caravanning area the size of a micro-nation, an amusement park, fireworks and more. At the same time, we can all agree that the icon of the FMG, proud of its 32 editions, remains the legion of 70-foot high buildings floating in the blue September skies.

See the complete project

01

Animated logo

Animated logo

02

Activities

Activities
Activities

03

Generic billboard

Generic billboard

04

Specific Posters

Specific Posters

05

Passes

Passes
Passes
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