A client that sticks in your teeth

Client

Slush Puppie

Weapons of choice

Branding

Project type

Agency

A client that sticks in your teeth

Client

Slush Puppie

Project type

Agency

Weapons of choice

Branding

“We want a brand that’s original, a little weird. That’s why we came to you. Not that you’re weird or anything.”
A temp image for summary

Project description

When Slush Puppie offers you the challenge of developing the branding for its new product, expectations are high. Especially when the goal is to do things differently, far from the classic associations of popcorn.

We can all picture a traditional box of popcorn: the red and white stripes, slightly flared, with a fun logo in the middle. Appealing as that image is, we decided to do a 180 for Delirium Popcorn. Inspired instead by 19th-century circus shows, our designers focused on burlesque characters, wild animals and sometimes legendary circus acts. In short, beautiful visual ingredients for popcorn also destined to become legendary.

See the complete project

01

packaging and display

packaging and display
packaging and display

02

Logo and naming

Logo and naming

03

Colors and craft

Colors and craft

04

Flavour

Flavour

05

Feeling hungry ?

Feeling hungry ?
Feeling hungry ?