One moss plant & birdcage combo, please

Client

City of Gatineau

Weapons of choice

Advertising / Experiential

Project type

Agency

One moss plant & birdcage combo, please

Client

City of Gatineau

Project type

Agency

Weapons of choice

Advertising / Experiential

“It’s a little psychedelic, isn’t it? Hmmm. Yeah. I think we like it.”

Project description

You don’t announce the City of Gatineau’s arts programming in a letter-size, black and white flyer using Times New Roman. No sirree.

A birdcage, tropical plants, moss and plywood sheets were the main ingredients for the launch of the 2017 cultural season. We wanted to intrigue audiences already inclined to be receptive to art in all its forms, but also to inform them about what awaited them in the City’s cultural venues. As a result, the programming launches we planned and executed were hailed as artistic works in their own right. An excellent way to enhance the City of Gatineau’s profile as a cultural presenter.

See the complete project

01

Programmation Culturelle 2017

Programmation Culturelle 2017

02

Multiple formats

Multiple formats
Multiple formats

03

Custom installation

Custom installation

04

Digital assets

Digital assets
Digital assets

05

Posters

Posters
Posters

06

Launch event

Launch event