HR Lotto

Client

CRHA

Weapons of choice

Advertising

Project type

Agency

HR Lotto

Client

CRHA

Project type

Agency

Weapons of choice

Advertising

“OMG, is that the guy who sings ‘La Capitale vendue’?”
A temp image for summary

Project description

Human resources: A mystery to many Quebec employers. Our role: To demonstrate the importance of calling on a CHRP to avoid situations that could be, shall we say, risky.

“Don’t leave your HR management to chance” was our campaign motto. All too often, businesses both large and small turn a blind eye to the real HR issues that arise within their teams. It’s a little like playing the lottery with your employees—a concept we illustrated quite literally in the series of three commercials we produced for CHRP Quebec. The scenarios were admittedly a little wacky, but sadly, all too close to reality.

See the complete project

01

PITCH

PITCH

02

SALARY

SALARY

03

TRAINING

TRAINING

04

Behind the Scenes

Behind the Scenes