Image of project Transport Actif

INFRACTIONS
THAT PAY OFF WELL

« I kind of get nervous around police officers. » - Caroline Hudon, in pre-production.

Biking to go to school is now cause for arrest in Gatineau. At least that is what we tried to make high school students understand with our operation for Transport Actif. Young people walking, running or cycling to school were pulled over and rewarded for their healthy lifestyle. A stunt that quickly made the rounds on social media here and abroad.

Client Weapons of choice
Transport Actif Street Marketing / Video
Image of project Transport Actif
Image of project Transport Actif